Selected Work

Concepts that show how we work.

Explore a selection of website, content and branding concepts created to demonstrate our approach. Each example is clearly labelled and never presented as completed client work.

Willow Coffee — Café website concept on desktop and mobile by Excel ContentConcept Project

Willow Coffee

CaféWebsites

Challenge — A neighbourhood café with a loyal following but no online presence to match the quality of the experience in store.

Solution — A warm, inviting website with menus, opening hours and a booking flow, paired with a consistent visual identity.

Outcome — A welcoming digital home built to drive bookings and showcase the café's atmosphere.

Website DesignBrandingContent
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Peak Performance — Fitness Studio website concept on desktop and mobile by Excel ContentDemonstration Project

Peak Performance

Fitness StudioWebsites

Challenge — A fitness studio blending in with generic gym branding and an unclear path to sign up.

Solution — A bold, high-energy website with class schedules, membership options and strong, conversion-focused calls to action.

Outcome — A confident brand presence built to attract committed members and trial sign-ups.

Website DesignBrandingSocial Media
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Ember & Oak — Restaurant website concept on desktop and mobile by Excel ContentSample Design

Ember & Oak

RestaurantContent

Challenge — An upscale restaurant whose online presence didn't reflect the quality of the dining experience.

Solution — An elegant website with menus, reservations and a refined content system to keep the brand consistent online.

Outcome — A premium digital presence designed to elevate perception and drive reservations.

Website DesignContent CreationPhotography Direction
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Luna Skin — Skincare Brand website concept on desktop and mobile by Excel ContentConcept Project

Luna Skin

Skincare BrandE-commerce

Challenge — A new skincare label needing a store that felt as considered as the product inside the bottle.

Solution — A refined storefront with editorial product storytelling, fast mobile checkout and a cohesive visual identity.

Outcome — A conversion-ready store built to support a confident launch and repeat purchases.

E-commerceBrand IdentityContent
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Summit Build — Construction website concept on desktop and mobile by Excel ContentDemonstration Project

Summit Build

ConstructionWebsites

Challenge — An established builder with a dated website that failed to reflect the scale and quality of their projects.

Solution — A strong, project-led website with clear service architecture, project galleries and a streamlined enquiry flow.

Outcome — A premium digital presence positioned to win larger projects and qualified enquiries.

Website DesignDevelopmentConversion UX
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Haven Property — Real Estate website concept on desktop and mobile by Excel ContentSample Design

Haven Property

Real EstateBranding

Challenge — A real estate agency whose online credibility lagged behind their local reputation.

Solution — A sophisticated website with property listings, agent profiles and a clear, trustworthy brand identity.

Outcome — A credible platform built to support listings, referrals and inbound enquiries.

Website DesignBrandingStrategy
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